![]() ![]() In 2022, how your business appears online has a significant impact on your overall reputation. The reputation of your business has a huge impact on customer loyalty and retention, relationship with investors and stakeholders, employee retention and hiring capabilities, sales and growth opportunities, and much more. ![]() Reputation is defined as the beliefs or opinions that are generally held about someone or something. What is reputation, and how does online reputation factor in? PATTERNO REPUTATION DAMAGED HOW TOIn this article, we will define reputation and reputational damage, discuss the true impact of reputational damage on your business, and provide steps for how to protect your business’s reputation. If you don’t, your business is at higher risk of experiencing reputational damage that can harm your business in the short- and long-term. When a reputation crisis hits, your business must have a plan in place to respond. Yet, despite the importance of reputation and the impact it can have on the overall success of your business, many companies do not have a reputation management plan in place. In a reputation study published by Deloitte, the majority of 300 executives and board directors surveyed considered brand reputation as the highest strategic risk area for a company, over other major factors such as competition, business model, and the impact of economic trends. In 2022, your business’s reputation is one of its greatest assets. Provide easy access to testimonials, reviews, accomplishments, papers, and anything that can build on the values of honesty, ethicality, and compassion.“It takes many good deeds to build a good reputation, and only one bad one to lose it.” – Benjamin Franklin Similarly, discourage unwanted behavior by either not allowing it or making it harder to perform. Highlight how specific behavior on your platform can boost reputation growth, access, and capabilities. Let users share information, contribute content, connect to other people, keep a record of their personal activities, and perform other activities that are in line with the purpose of your community. ![]() However, it’s easier to change people’s perception about how trustworthy and how alike you are in the situation. Your contribution to the area, perhaps through blogs, books, papers and products.Īuthority and reputation are usually predetermined before your users meet you, why it can be difficult to change the audience’s mind about it directly in the situation.Have you earned certifications or have other ways of showing off your proven expertise? How involved you were with this topic – are you a key character?.Your experience and the amount of years you have worked in this area.Achievements or acknowledgments from others in the area, such as, awards and testimonials.Reputation is what your audience knows about your knowledge of the subject. ![]()
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